參加展會與上門拜訪是外貿人員與客戶見面溝通的兩個主要方式，參展或者拜訪前后的溝通對我們和客戶的會面效果有至關重要的影響。

  參展前如何邀請客戶參觀我們的展位?展會結束后如何有效跟進客戶?拜訪前如何向客戶提出拜訪請求與預約?拜訪歸來后如何持續與客戶溝通?

  6、展會前向客戶介紹此次參展的主要展品及活動

  Dear John Smith,I just wanted to drop by to let you know [ABC Company] will be exhibiting at [Trade Show Name] this year in [Month of Trade Show].Throughout the trade show we will be:1.Exhibiting our new product [Product name].2.Doing live product demos every two hours.You can find us at [Booth Number].Hoping to see you there!Best regards,Lily Lee

  7、展會后的客戶跟進

  Dear John Smith,It’s Lily Lee here from [ABC Company]. We met last week at [Trade Show Name], I have really enjoyed talking with you.I’m sure you're busy after being gone for the show, so I’ll reach out next week after you’re able to get caught up and we can take it from there.I will get in touch with you soon.Best regards,Lily Lee

  8、展會后的客戶跟進

  Dear John Smith,I hope you enjoyed [trade show name], it was nice to meet you! Thanks for stopping by our booth and your interest in [ABC Company].It was nice to discuss [Reference conversation/ topics that you may have discussed] with you, and I thought it might be helpful to send along some digital resources to answer any further questions you may have [Links to relevant resources on your company's website].I would love to set up a quick call with you to chat about this further! Do you have any free time within the next week for a 15-minute call?Thank you.Best regards,Lily Lee

  9、展會后的客戶跟進

  Dear John Smith,Thanks for visiting our booth at [Trade show name]. I appreciate the opportunity we had to talk about your purchase plan of [Product name]. I hope I was able to give you more introduction about our [Product name].Attached is the information you requested during our conversation. It can help you to better understand the features and functions of our [Product name]. More helpful information can be found on these web pages:? [link]? [link]? [link]Now that you've gotten to know us, don’t hesitate to contact me with questions, requests, or product information that could be of assistance to you.Best regards,Lily Lee

  10、展會后的客戶跟進

  Dear John Smith,What a great show. I hope you enjoyed it and would like to thank you for your interest in [company]I have sent you the updated Quotation list for you to review. If you’d like any additional information about this, I’d be more than happy to have a quick chat over the phone.Just let me know if you have any questions or would like to have a more in-depth conversation. I’m ready and waiting.Best regards,Lily Lee

  11、參加國外展會，對在此次展會上溝通過的當地客戶提出拜訪請求

  Dear John Smith,It was a pleasure meeting you at the [Trade show name] last week. As we discussed, I sincerely believe that our product has a huge potential in your market and we can have a win-win cooperation on this. If you are still willing, I would like to bring some of the key members of my team along with me to meet with you at your company. We would like to give you an overview of our product and discuss with you the best plan to start our cooperation.Meeting in person would allow us to fully evaluate your wants and needs. Our team is available to meet any time this week or next. Please let me know, at your earliest convenience, when you would be available.Best regards,Lily Lee

  12、和客戶預約時間進行上門拜訪

  Dear John Smith,My name is Lily Lee, I'm the sales manager from [Company name]. We met briefly [Where & when]. I'm going to be [Where & when] and I was wondering whether it is convenient to arrange a meeting and discuss [What].I will arrive in [Where & when] and I'll be staying for [How long]. l will be available to meet anytime on [Which days]. Would [When] be convenient for you? If this time isn't convenient, please let me know when is convenient for you.I'd really appreciate the opportunity to meet you and discuss [What]. You can reach me at [Contact information].Best regards,Lily Lee

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